What’s the next step, world?

Here’s the rub. As the hippies have finally won the green card. Actually, more accurately, as the corporations decided to push the green machine: Green has become a (profitable) reality. It’s insurmountably interesting that for something that the hippies fought so hard for only came to fruition when companies were able to profit off of it.

The masses were becoming environmentally-conscious in the last decade. Because the corporations saw no real way of impeding it, they went with the devilishly true adage: If you can’t beat ’em, join ’em. For this, it meant joining them by profiting off them, which in turn, means “beating ’em.” 

Here’s the big rub, however. As we continue to do this whole green thing, something pops into my head, which I don’t think others are mulling over. Jobs. A lot of Canada’s blue-colour job sector is dependent on the oil and auto industries. Ontario being an apt example for what’s happening to the auto industry and its gas guzzlers with ubiquitous job cuts. So, as the government is slowly coming around to accepting this inevitable change in energy consumption — will there be enough jobs in the wind and solar industry? Definitely not as much as the oil industry.

Another thought. Since everything seems to be reaching the sky in cost (including fast food unfortunately for me and my addictions) food in general is at an all time high, just as is oil. The problem is that as we continue to pour money, research and resources into ethanol, won’t it cost more, because the cost of corn now costs more?

The heavy waters of uncertainty are high. The next barriers are going to be interesting to tread through.

text by ryan bolton

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