A Superbowl Fact Sheet

The Super bowl is one of the most watched sporting events in the world with an average of 90 million viewers. The 45th edition features the Pittsburgh Steelers and the Green Bay Packers. The game will be held at the newly built Cowboys Stadium in
Arlington, Texas.

The game marks the eighth appearance of the Steelers and the fifth of the Packers. The Steelers hold the record for most Super Bowl wins at six.

The Steelers made it to the Super Bowl by defeating both the Baltimore Ravens and the New York Jets. The Packers beat the Philadelphia Eagles, Atlanta Falcons and the Chicago Bears to advance.

The 110,000 capacity stadium is the largest domed stadium in the world. This marks the third time the Super Bowl has been held in Texas with the city of Houston hosting both Super Bowl VIII and XXXVIII.

This year, one 30-second commercial during the Super Bowl will cost $3 million, compared to last year’s cost of $2.5 million.

Complaints about the non-availability of the U.S. Super Bowl ads are common in Canada since, even though American network affiliates are widely available via cable and satellite television, the U.S. ads are still “blacked out” in most areas in favor of domestic commercials.

Some U.S.-based advertisers like PepsiCo and Anheuser-Busch (via its Canadian licensee Labatt), do buy ad time during the CTV broadcast to air at some of their American commercials, while some companies produce new ads specifically for the Canadian audience. However, many Canadian advertisers simply re-air ads from their regular rotation, or air the same ad multiple times over the course of the game, neither of which is typical during the U.S. network broadcast.

Enjoy the game!

– Curtis Sindrey

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