You can’t make one. It’s like trying to be ‘cool’, if you try, you just aren’t. Viral videos go viral because they’re genuine, funny (often unintentionally), and they’re not thinly veiled advertisements.
However, ad agencies everywhere seem to fleece corporations out of millions if not billions of dollars each year producing ‘viral videos’, which in the long run are just three-minute commercials that cheapen the celebrities that appear in them and contribute to the growing amount of post-viral garbage that collects on Youtube.
Smartwater released this tired attempt:
Ultimately it takes a bunch of has-been viral video stars and whores them out for overpriced luxury water. Which isn’t particularly viral when you think about it.
Personally, the only funny part is when they all agree to call the video the Jennifer Aniston Sex Tape, because I’m sure if they did it would have worked. See, that’s viral video thinking right there. Pique people’s interest and then give them the ol’ switcheroo. It’s like getting Rick-Rolled, but instead of getting a good laugh that you fell for it, you just feel empty and kind of dirty.
A viral video is born, not made. And if you read this because it said “Jennifer Aniston Sex Tape” shame on you for falling for it. Here’s something for you regardless.